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Synopsis
This text focuses on the middle-management marketing decisions students are most likely to encounter in their careers. It emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. In this edition, the sections on market segmentation, differential positioning, product-line marketing strategies and factors in new product success and failure have been rewritten and more emphasis placed on branding, corporate culture, quality and ethics. A separate test bank has been added, which includes multiple-choice questions, as well as essay questions. Interactive computer simulations focusing on analysis and strategy now accompany the text.
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Marketing Management: Strategies and Programs
Published by
Mcgraw-Hill Education (Ise Editions), 1994
ISBN 10: 0071133224
ISBN 13: 9780071133227
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780071133227. Seller Inventory # 9114264
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Marketing Management: Strategies and Programs
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071133227. Seller Inventory # 9517202
Quantity: 1 available
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Marketing Management
Published by
The McGraw-Hill Company, 1994
ISBN 10: 0071133224
ISBN 13: 9780071133227
Used
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: Used. pp. 480. Seller Inventory # 7571331
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Marketing Management
Published by
The McGraw-Hill Company, 1994
ISBN 10: 0071133224
ISBN 13: 9780071133227
Used
Hardcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: Used. Seller Inventory # 18276566
Quantity: 1 available
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Marketing Management: Strategies and Programs
Published by
McGraw-Hill Education (ISE Editions), 1994
ISBN 10: 0071133224
ISBN 13: 9780071133227
Used
Hardcover
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Like New. Like New. book. Seller Inventory # ERICA79000711332246
Quantity: 1 available