This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services. Topics covered include: service quality; measuring service quality; links between marketing and other disciplines; and transforming a product firm into a service firm. The book focuses on customer expectations and perceptions, including customer-based pricing and value-pricing strategies to reflect the way to incorporate the customer into all decisions. Chapters discuss international services marketing and six case studies end the book.
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Book Description McGraw-Hill Education (ISE Editions), 1996. Paperback. Book Condition: Very Good. Services Marketing (The McGraw-Hill series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780071148818
Book Description McGraw-Hill Education (ISE Editions), 1996. Paperback. Book Condition: Good. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookseller Inventory # BBI1986615
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800711488183.0
Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-003-71-8086008
Book Description New York: McGraw-Hill Education (ISE Editions), 1996, 700 S./pp., brosch.Umschlag / paperback. (The McGraw-Hill Series in Marketing) (0071148817), 1996. brosch.Umschlag / paperback. Book Condition: 0. (The McGraw-Hill Series in Marketing). (entwert. Archivstempel auf der Impressumseite, Rückenschildchen - sonst sehr gutes sauberes Ex. / ex-archive copy in good clean condition, old stamp inside) Sprache: Englisch Gewicht in Gramm: 1300. Bookseller Inventory # 169788