Services Marketing (The McGraw-Hill series in marketing)

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9780071148818: Services Marketing (The McGraw-Hill series in marketing)

This text replaces the 4Ps with the Gaps Model of Service Quality which makes explicit the difference between the marketing of goods and the marketing of services. Topics covered include: service quality; measuring service quality; links between marketing and other disciplines; and transforming a product firm into a service firm. The book focuses on customer expectations and perceptions, including customer-based pricing and value-pricing strategies to reflect the way to incorporate the customer into all decisions. Chapters discuss international services marketing and six case studies end the book.

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Valarie A. Zeithaml, Mary Jo Bitner
Published by McGraw-Hill Education (ISE Editions) 01/05/1996 (1996)
ISBN 10: 0071148817 ISBN 13: 9780071148818
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Book Description McGraw-Hill Education (ISE Editions) 01/05/1996, 1996. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780071148818

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Valarie A. Zeithaml, Mary Jo Bitner
Published by McGraw-Hill Education (ISE Editions) (1996)
ISBN 10: 0071148817 ISBN 13: 9780071148818
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Book Description McGraw-Hill Education (ISE Editions), 1996. Paperback. Book Condition: Good. Services Marketing (The McGraw-Hill series in marketing) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780071148818

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Valarie A. Zeithaml, Mary Jo Bitner
Published by McGraw-Hill Education (ISE Editions) (1996)
ISBN 10: 0071148817 ISBN 13: 9780071148818
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Book Description McGraw-Hill Education (ISE Editions), 1996. Paperback. Book Condition: Very Good. Services Marketing (The McGraw-Hill series in marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780071148818

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Book Description McGraw-Hill Education (ISE Editions), 1996. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Bookseller Inventory # BBI1986615

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Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800711488183.0

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Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-003-71-8086008

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Book Description Mcgraw-Hill (Tx), 2002. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-003-71-8086008

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Published by New York: McGraw-Hill Education (ISE Editions), 1996, 700 S./pp., brosch.Umschlag / paperback. (The McGraw-Hill Series in Marketing) (0071148817) (1996)
ISBN 10: 0071148817 ISBN 13: 9780071148818
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Book Description New York: McGraw-Hill Education (ISE Editions), 1996, 700 S./pp., brosch.Umschlag / paperback. (The McGraw-Hill Series in Marketing) (0071148817), 1996. brosch.Umschlag / paperback. Book Condition: 0. (The McGraw-Hill Series in Marketing). (entwert. Archivstempel auf der Impressumseite, Rückenschildchen - sonst sehr gutes sauberes Ex. / ex-archive copy in good clean condition, old stamp inside) Sprache: Englisch Gewicht in Gramm: 1300. Bookseller Inventory # 169788

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