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Strategic Management : Creating Competitive Advantage - Softcover

 
9780071151061: Strategic Management : Creating Competitive Advantage
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A guide to strategic management. It seeks to respond to the demands of today's rapidly changing and unpredictable marketplace that students will face when they enter the business world. The concepts-only text is designed to engage students and provide a solid treatment of traditional topics in strategic management, as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and Internet strategies. Numerous applications from business practice plus sidebars (about six in each chapter) illustrate key concepts, and chapter-opening vignettes offer examples of what can go wrong.

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About the Author:
Marilyn L. Taylor is the Gottlieb/Missouri Chair of Strategic Management at the Henry W. Bloch School of Business and Public Administration at the University of Missouri at Kansas City.

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9780072952421: Strategic Management: Creating Competitive Advantages

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ISBN 10:  0072952423 ISBN 13:  9780072952421
Publisher: McGraw-Hill College, 2004
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  • 9780071111157: Strategic Management Creating Competitive Advantages

    McGraw..., 2004
    Softcover

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Dess, G.G. and Lumpkin, G.T.
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071151061. Seller Inventory # 9091667

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Dess, G.G. and Lumpkin, G.T.
Published by Mcgraw Hill Higher Education (2003)
ISBN 10: 0071151060 ISBN 13: 9780071151061
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