International Marketing (McGraw-Hill International Editions: Marketing Series)

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9780071152099: International Marketing (McGraw-Hill International Editions: Marketing Series)

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

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Philip R. Cateora, John M. Hess
Published by McGraw-Hill Education (ISE Editions) 01/05/1997 (1997)
ISBN 10: 0071152091 ISBN 13: 9780071152099
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Book Description McGraw-Hill Education (ISE Editions) 01/05/1997, 1997. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780071152099

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Philip R. Cateora, John M. Hess
Published by McGraw-Hill Education (ISE Editions) (1997)
ISBN 10: 0071152091 ISBN 13: 9780071152099
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Book Description McGraw-Hill Education (ISE Editions), 1997. Paperback. Book Condition: Good. International Marketing (McGraw-Hill International Editions: Marketing Series) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780071152099

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Philip R. Cateora, John M. Hess
Published by McGraw-Hill Education (ISE Editions) 01/05/1997 (1997)
ISBN 10: 0071152091 ISBN 13: 9780071152099
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Book Description McGraw-Hill Education (ISE Editions) 01/05/1997, 1997. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780071152099

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Philip R. Cateora, John M. Hess
Published by McGraw-Hill Education (ISE Editions) 01/05/1997 (1997)
ISBN 10: 0071152091 ISBN 13: 9780071152099
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Book Description McGraw-Hill Education (ISE Editions) 01/05/1997, 1997. Paperback. Book Condition: Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 2341-9780071152099

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Philip R. Cateora, John M. Hess
Published by McGraw-Hill Education (ISE Editions) 01/05/1997 (1997)
ISBN 10: 0071152091 ISBN 13: 9780071152099
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Book Description McGraw-Hill Education (ISE Editions) 01/05/1997, 1997. Book Condition: used-good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bookseller Inventory # 6545-9780071152099

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Philip Cateora; John M. Hess
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Book Description May 01, 1997. Book Condition: Used: Good. Ex-Library, All Books are dispatched the same working from the UK if ordered before 1pm GMT, Securely & carefully packed, Great customer service, Bookseller Inventory # P50-1150

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Philip R. Cateora
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Book Description Book Condition: good. 1656 Gramm. Bookseller Inventory # M00071152091-G

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Philip R. Cateora et John M. Hess
Published by McGraw-Hill Education (ISE Editions) (1997)
ISBN 10: 0071152091 ISBN 13: 9780071152099
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Book Description McGraw-Hill Education (ISE Editions), 1997. Softcover. Book Condition: Bon. Ancien livre de bibliothèque. Couverture différente. Edition 1997. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1997. Ammareal gives back up to 15% of this book's net price to charity organizations. Bookseller Inventory # A-714-899

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Cateora, Philip
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Book Description McGraw-Hill, 1996, Ninth Edition. Trade Textbook with soft covers. Book Condition: Very Good. Minor handling wear. Very clean interior. Bookseller Inventory # 004311

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