Retailing Management/Intl Students Edition (The Irwin/McGraw-Hill Series in Marketing)

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9780071153874: Retailing Management/Intl Students Edition (The Irwin/McGraw-Hill Series in Marketing)
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Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

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About the Author:

Michael Stephen Levy was a photographer for the Cleveland Plain Dealer for 16 years. Named Ohio s Photographer of the Year by the Ohio News Photographers Association on five different occasions, most recently in 2005, Levy left the newspaper and started Mike Levy Photography, LLC, where he is currently working. He is the author of Cleveland s Urban Landscape: The Sacred and the Transient (Kent State University Press, 2003).

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Levy, Michael and Weitz, Barton A.
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ISBN 10: 007115387X ISBN 13: 9780071153874
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