Retailing Management/Intl Students Edition (The Irwin/Mcgraw-Hill Series in Marketing)

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9780071153874: Retailing Management/Intl Students Edition (The Irwin/Mcgraw-Hill Series in Marketing)

Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

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About the Author:

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

"About this title" may belong to another edition of this title.

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Levy, Michael; Weitz, Barton A.
Published by Richard D Irwin (1998)
ISBN 10: 007115387X ISBN 13: 9780071153874
New Hardcover Quantity Available: 1
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Book Description Richard D Irwin, 1998. Hardcover. Book Condition: New. New. book. Bookseller Inventory # F5S3-1-Z-007115387X-6

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