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Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/McGraw-Hill Series in Marketing) - Hardcover

Boyd, Harper W.; Walker, Orville C.; Larreche, Jean-Claude

 
9780071154291: Marketing Management: A Strategic Approach With a Global Orientation/Intl Edition (The Irwin/McGraw-Hill Series in Marketing)
Hardcover
ISBN 10: 0071154299 ISBN 13: 9780071154291
Publisher: McGraw-Hill Book Co Ltd
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This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

"synopsis" may belong to another edition of this title.

About the Author:
Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration

"About this title" may belong to another edition of this title.

  • PublisherMcGraw-Hill Book Co Ltd
  • ISBN 10 0071154299
  • ISBN 13 9780071154291
  • BindingHardcover
  • Edition number3
  • Number of pages547

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