This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
"synopsis" may belong to another edition of this title.
Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration
"About this title" may belong to another edition of this title.
Book Description The McGraw-Hill Company. Book Condition: New. pp. 547. Bookseller Inventory # 4689609
Book Description Mcgraw Hill Book Co Ltd, 1998. Hardcover. Book Condition: New. 3. Bookseller Inventory # DADAX0071154299
Book Description Mcgraw Hill Book Co Ltd, 1998. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-99-2286002