"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
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Book Description McGraw Hill, Boston, 2000. Oversize Trade Paperback. Book Condition: Very Good Minus. 8" x 10". 624 pp. 6th edition, 2000, McGraw-Hill. ISBN: 0071161759. Includes unopened software. Medium rubbing. Edge and corner wear. Long crease across lower left corner of back cover. 4 pages of Chapt. 1 with highlighting. Bookseller Inventory # 003217