Services Marketing, 2nd Edition

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9780071169943: Services Marketing, 2nd Edition
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Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.

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About the Author:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation. Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

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9780072312218: Services Marketing (2nd Edition)

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ISBN 10:  0072312211 ISBN 13:  9780072312218
Publisher: McGraw-Hill/Irwin, 1999

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Valerie Zeithaml (Author), Mary Bitner (Author)
Published by McGraw-Hill Education (ISE Editions), Book
ISBN 10: 0071169946 ISBN 13: 9780071169943
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