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Marketing: Principles and Perspectives - Softcover

 
9780071180252: Marketing: Principles and Perspectives
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In the first edition of this title, strong integration of integrated marketing communication and direct marketing was demonstrated. In the second edition modern coverage was continued by integrating cross-functional teams, customer loyalty, and the Internet/technology. The third edition includes an Internet marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. This work offers the latest coverage, quality professor supplements, and an interactive student Web tool.

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About the Author:
Bill Bearden (Ph.D., University of South Carolina) is the NationsBank Professor of Business Administration at the University of South Carolina. Bill has won numerous teaching awards and is on the Editorial Review Boards of numerous journals. His research interests include marketing research and consumer behavior.

Tom Ingram (Ph.D., Georgia State) is Department Chair and Professor of Marketing at Colorado State University. Tom’s previous affiliations include the University of Memphis and the University of Kentucky. Tom has won numerous teaching and research awards, and has been published extensively in professional journals. His research interests include selling and sales management.

Buddy LaForge (DBA, University of Tennessee) is the Brown-Forman Professor of Marketing at the University of Louisville. He is the founding editor of the Marketing Education Review. His work has also been extensively published in journals, and he serves on many boards and advisory councils. His research interests include marketing education and sales management.

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  • PublisherMcGraw-Hill Inc.,US
  • Publication date2000
  • ISBN 10 0071180257
  • ISBN 13 9780071180252
  • BindingPaperback
  • Edition number3
  • Number of pages607
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Published by McGraw-Hill Inc.,US (2000)
ISBN 10: 0071180257 ISBN 13: 9780071180252
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Published by McGraw-Hill Inc.,US (2000)
ISBN 10: 0071180257 ISBN 13: 9780071180252
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Phatpocket Limited
(Waltham Abbey, HERTS, United Kingdom)

Book Description Condition: Very Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Book has been well cared for. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-L-011-00886

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