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Internet Business Models and Strategies: Text and Cases (Mcgraw-Hill International Editions: Management & Organization Series) - Softcover
Synopsis
Despite the Internet¿s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies¿ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ¿The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.¿
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- PublisherMcGraw-Hill Education (ISE Editions)
- Publication date2001
- ISBN 10 0071180990
- ISBN 13 9780071180993
- BindingPaperback
- LanguageEnglish
- Number of pages384
- Rating
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Internet Business Models and Strategies : Text and Cases
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Internet Business Models and Strategies: Text and Cases
Published by
McGraw-Hill Education (ISE Editions), 2001
ISBN 10: 0071180990
ISBN 13: 9780071180993
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Couverture différente. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Different cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-568-918
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Internet Business Models and Strategies : Text and Cases
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 46680808-20
Quantity: 1 available