A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.
"synopsis" may belong to another edition of this title.
Book Description Book Condition: New. Dust Jacket Condition: New. Brand new, Perfect condition, Satisfaction Guaranteed, 24x7 Customer Service-1159173421. book. Bookseller Inventory # newabe-6638
Book Description McGraw-Hill, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0071198695