Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

3.62 avg rating
( 66 ratings by Goodreads )
 
9780071198691: Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

"synopsis" may belong to another edition of this title.

Buy New View Book
List Price: US$ 55.01
US$ 63.24

Convert Currency

Shipping: US$ 3.99
From Canada to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

William Perreault
ISBN 10: 0071198695 ISBN 13: 9780071198691
New Quantity Available: 1
Seller:
BooksTree
(Halifax, NS, Canada)
Rating
[?]

Book Description Book Condition: New. Dust Jacket Condition: New. Brand new, Perfect condition, Satisfaction Guaranteed, 24x7 Customer Service-1159173421. book. Bookseller Inventory # newabe-6638

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 63.24
Convert Currency

Add to Basket

Shipping: US$ 3.99
From Canada to U.S.A.
Destination, Rates & Speeds

2.

William D. Perreault; E. Jerome McCarthy
Published by McGraw-Hill (2002)
ISBN 10: 0071198695 ISBN 13: 9780071198691
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # M0071198695

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 116.56
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds