Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

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9780071198691: Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)
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Essentials of marketing is a brief version of basic marketing, the worldwide market leading principles text. Basic marketing and essentials of marketing are the first books to develop and present the 4ps framework (product, price, place, promotion) which describes the components of the marketing mix and forms the foundation of marketing. Like basic marketing, essentials of marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While essentials of marketing is a brief text, it is not a cut-and-paste of basic marketing. It is written carefully, thoroughly and specifically to be suitable for shorter marketing courses. Author bill perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, bill perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

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Other Popular Editions of the Same Title

9780072935899: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill / Irwin Series in Marketing)

Featured Edition

ISBN 10:  0072935898 ISBN 13:  9780072935899
Publisher: Mcgraw-Hill College, 2005
Hardcover

9780072464207: Essentials of Marketing: A Global Managerial Approach

Mcgraw..., 2002
Softcover

9780256183412: Essentials of Marketing: A Global-Management Approach (Irwin Series in Marketing)

Richar..., 1996
Hardcover

9780072894820: Essentials of Marketing: A Global-Managerial Approach (Irwin/Mcgraw-Hill Series in Marketing)

Irwin ..., 2000
Softcover

9780071179089: The Essentials of Marketing: A Global Managerial Approach (The Irwin/McGraw-Hill series in marketing)

McGraw..., 2000
Hardcover

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