Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

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9780071198691: Essentials of Marketing: A Global-Managerial Approach (Mcgraw-Hill/Irwin Series in Marketing)

A shorter, but comprehensive version of "Basic Marketing", 11th edition. New material is retained, but excess verbiage and detailed explanations are paired down.

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William D. Perreault, E. Jerome McCarthy
Published by Mcgraw-Hill (Tx) (2002)
ISBN 10: 0071198695 ISBN 13: 9780071198691
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William D. Perreault; E. Jerome McCarthy
Published by Mcgraw-Hill (Tx) (2002)
ISBN 10: 0071198695 ISBN 13: 9780071198691
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Perreault, William D.; McCarthy, E. Jerome
Published by Mcgraw-Hill (Tx) (2002)
ISBN 10: 0071198695 ISBN 13: 9780071198691
New Hardcover Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Mcgraw-Hill (Tx), 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 71198695

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