"The Marketing Game" is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. "The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. "The Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
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Book Description McGraw-Hill Higher Education, 2001. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. With CD. Bookseller Inventory # 4521971
Book Description McGraw-Hill Inc.,US. Book Condition: Acceptable. Used - Acceptable. Sticker on cover. Crack in binding. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Bookseller Inventory # Z1-V-016-00724
Book Description McGraw-Hill Inc.,US. Book Condition: Good. CD not included. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Bookseller Inventory # Z1-L-033-00875
Book Description Book Condition: Good. The Marketing Game!: AND Student CD- ROM. Bookseller Inventory # Amz4217171
Book Description McGraw-Hill Inc.,US. Book Condition: Good. 0071203982 May have signs of use, may be ex library copy. Book Only. Used items do not include access codes, cd's or other accessories, regardless of what is stated in item title. Bookseller Inventory # Z0071203982Z3
Book Description McGraw-Hill Inc.,US, 2001. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-258-28-2365002