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"The Marketing Game" is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. "The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. "The Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.
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Book Description McGraw-Hill Inc.,US. Condition: Acceptable. Used - Acceptable. Sticker on cover. Crack in binding. Ex-library with wear - may contain significant amounts of highlighting and underlining in pen or pencil. Seller Inventory # Z1-V-016-00724
Book Description McGraw-Hill Inc.,US. Condition: Good. CD not included. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Seller Inventory # Z1-L-033-00875
Book Description McGraw-Hill Inc.,US, 2001. Paperback. Condition: Good. 3rd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0071203982