The Marketing Game!: AND Student CD- ROM

 
9780071203982: The Marketing Game!: AND Student CD- ROM
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"The Marketing Game" is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. "The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. "The Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

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Other Popular Editions of the Same Title

9780071150460: The Marketing Game!: With Student CD-ROM. Charlotte H. Mason, William D. Perreault, JR

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ISBN 10:  0071150463 ISBN 13:  9780071150460
Publisher: Irwin/McGraw-Hill, 2001
Softcover

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Mason, Charlotte H., Perreault Jr., William D.
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Mason, Charlotte H., Perreault Jr., William D.
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Book Description McGraw-Hill Inc.,US. Condition: Good. CD not included. Ex-library, so some stamps and wear, and may have sticker on cover, but in good overall condition. Seller Inventory # Z1-L-033-00875

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Charlotte H. Mason
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Book Description McGraw-Hill Inc.,US, 2001. Paperback. Condition: Good. 3rd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0071203982

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