"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
"synopsis" may belong to another edition of this title.
Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071214267