Consumers (Mcgraw-Hill/Irwin Series in Marketing)

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9780071214261: Consumers (Mcgraw-Hill/Irwin Series in Marketing)

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

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Eric J. Arnould, George Zinkhan
Published by Mcgraw-Hill (Tx) (2003)
ISBN 10: 0071214267 ISBN 13: 9780071214261
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Arnould, Eric J.; Zinkhan, George
Published by Mcgraw-Hill (Tx) (2003)
ISBN 10: 0071214267 ISBN 13: 9780071214261
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Book Description Mcgraw-Hill (Tx), 2003. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071214267

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