Retailing Management

 
9780071215732: Retailing Management

"Retailing Management, 5/e", by Levy and Weitz, is the best selling retailing textbook in the Retailing market. Known for its strategic look at retailing and very current coverage, text is organized around a model of strategic decision-making. Melody Vargus, the retail industry editor for About.com attests to the thorough, up-to-date coverage of retailing by saying, "If you only have space for one retail general reference work, this [Levy and Weitz, "Retailing Management"] is a great choice." The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The fifth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout.

"synopsis" may belong to another edition of this title.

About the Author:

Michael Levy is a professor of marketing at Babson College.

Bart Weitz is an executive of the David F. Miller Center for Retailing Education and Research.

"About this title" may belong to another edition of this title.

Buy Used View Book

Shipping: US$ 16.81
From Germany to U.S.A.

Destination, Rates & Speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Levy und Weitz:
Published by McGraw-Hill (2003). (2003)
ISBN 10: 0071215735 ISBN 13: 9780071215732
Used Sehr gut Quantity Available: 2
Seller
Rating
[?]

Book Description McGraw-Hill (2003)., 2003. Sehr gut. 773 S. Obroschur. Eingeschweißt. Sprache: Deutsch Gewicht in Gramm: 500. Bookseller Inventory # 935

More Information About This Seller | Ask Bookseller a Question

Buy Used
US$ 40.39
Convert Currency

Add to Basket

Shipping: US$ 16.81
From Germany to U.S.A.
Destination, Rates & Speeds