Marketing Management: Knowledge and Skills

3.32 avg rating
( 25 ratings by GoodReads )
 
9780071221122: Marketing Management: Knowledge and Skills

"Marketing Management, 10/e", by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

"synopsis" may belong to another edition of this title.

About the Author:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

J. Paul Peter; James H. Donnelly Jr.
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-23683

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.93
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

J. Paul Peter; James H. Donnelly Jr.
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Quantity Available: 5
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-190516-67057

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.18
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

J. Paul Peter; James H. Donnelly Jr.
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Quantity Available: 5
International Edition
Seller
EBOOKSTORE2010
(New Delhi, ND, India)
Rating
[?]

Book Description Book Condition: Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHAK67057

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.23
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

J. Paul Peter; James H. Donnelly Jr.
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-23683

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 28.37
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

J. Paul Peter; James H. Donnelly Jr.
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Quantity Available: 6
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 10 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 3248N

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.98
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds

6.

J. Paul Peter; James H. Donnelly Jr.
Published by McGraw-Hill (2010)
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0071221123

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.69
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

J. Paul Peter; James H. Donnelly Jr.
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Softcover Quantity Available: 2
International Edition
Seller
ABC College Bookstore
(subang jaya, SE, Malaysia)
Rating
[?]

Book Description Softcover. Book Condition: New. Paperback. Book Condition: INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA. Bookseller Inventory # 9780071221122

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 43.54
Convert Currency

Add to Basket

Shipping: US$ 12.00
From Malaysia to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

J. Paul Peter; James H. Donnelly Jr.
Published by McGraw-Hill Education
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, 10th Edition, International Edition .To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0071221123

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.99
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds

9.

J. Paul Peter; James H. Donnelly Jr.
Published by McGraw-Hill (2010)
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Softcover Quantity Available: 1
Seller
Book Deals
(Lewiston, NY, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Bookseller Inventory # ABE_book_new_0071221123

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 92.64
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

10.

J. Paul Peter; James H. Donnelly Jr.
Published by MCGRAW-HILL, MADRID (2012)
ISBN 10: 0071221123 ISBN 13: 9780071221122
New Rústica Quantity Available: 1
Seller
OMM Campus Libros
(Madrid, MADRI, Spain)
Rating
[?]

Book Description MCGRAW-HILL, MADRID, 2012. Rústica. Book Condition: Nuevo. Dust Jacket Condition: Nuevo. 1. LIBRO. Bookseller Inventory # 341982

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 72.19
Convert Currency

Add to Basket

Shipping: US$ 21.29
From Spain to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book