Dynamics of Mass Communication: Media in Transition

3.77 avg rating
( 13 ratings by Goodreads )
 
9780071221467: Dynamics of Mass Communication: Media in Transition

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. "Dynamics of Mass Communication" takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.

"synopsis" may belong to another edition of this title.

About the Author:

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Dominick, Joseph R.
Published by McGraw Hill Higher Education
ISBN 10: 0071221468 ISBN 13: 9780071221467
New PAPERBACK Quantity Available: 1
Seller
Great Book Deals
(PATIALA, PUNJA, India)
Rating
[?]

Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071221468 Brand New Delivery in 4-14 business days. Bookseller Inventory # UNIV-325-9780071221467

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 29.29
Convert Currency

Add to Basket

Shipping: US$ 4.46
From India to U.S.A.
Destination, Rates & Speeds

2.

Joseph R. Dominick
Published by McGraw Hill Higher Education (2010)
ISBN 10: 0071221468 ISBN 13: 9780071221467
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0071221468

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 36.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Joseph Dominick
ISBN 10: 0071221468 ISBN 13: 9780071221467
New Quantity Available: 1
International Edition
Seller
store5559
(Park Ridge, IL, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Brand New, 11 edition, , color Printing, Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2687N

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 31.77
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Joseph R. Dominick
Published by McGraw-Hill Higher Education
ISBN 10: 0071221468 ISBN 13: 9780071221467
New Soft cover Quantity Available: 1
International Edition
Seller
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw-Hill Higher Education. Soft cover. Book Condition: New. New, 11th Edition, International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0071221468

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 54.99
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds