"The Business Strategy Game" is the No.1 selling computer simulation in the strategic management market. It is the single best exercise available for helping students understand how the functional pieces of a business fit together and for providing students with a capstone experience in decision-making. The exercise of running a simulated company in a competitive market setting helps students develop better decision-making judgment and improves their skills in evaluating market and competitive conditions and responding to changes that are occurring. "The BSG" helps students learn from working with the numbers, exploring options, and trying to unite production, marketing, finance, and human resource decisions into a coherent strategy.
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Greg Stappenbeck has worked with Art Thompson on Strat-Analyst, Strat-Tutor, and the Business Strategy Game. In addition to his studies in management and experience in programming, Greg has worked for a variety of companies as a consultant.
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