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The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40 per cent of the cases are entirely new to this edition."Strategic Management of Technology and Innovation" takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.
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Book Description Paperback. Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 4th Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. , Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Seller Inventory # 348075
Book Description Paperback. Condition: New. New, Softcover International Edition, Printed in Black and White, Only USPS Media mail Shipping ONLY, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Seller Inventory # 18817
Book Description The McGraw-Hill Company. Condition: New. pp. 1008. Seller Inventory # 7580748
Book Description McGraw Hill Higher Education, 2003. Paperback. Condition: New. Never used!. Seller Inventory # P110071232303
Book Description McGraw Hill Higher Education. PAPERBACK. Condition: New. 0071232303 New Condition. Seller Inventory # NEW7.3033629
Book Description MGH, 2003. Paperback. Condition: New. Seller Inventory # KSK-9780071232302