Introduction to E-Commerce

3.22 avg rating
( 9 ratings by Goodreads )
 
9780071232661: Introduction to E-Commerce

"Introduction to E-Commerce, 2/e", by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a "Principles of Marketing" that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the "strategy" parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the "core" discipline prefer this book over "technology-oriented" e-commerce books. "Introduction to e-Commerce" gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy.The text focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

"synopsis" may belong to another edition of this title.

About the Author:

Jeffrey F. Rayport is Chairman and Founder of Marketspace LLC, a subsidiary of Monitor Group.

Bernard J. Jaworski is Vice-Chairman of Marketspace LLC and heads its Monitor Executive Development business unit.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Rayport, Jeffrey F.
Published by McGraw-Hill
ISBN 10: 0071232664 ISBN 13: 9780071232661
New PAPERBACK Quantity Available: 1
Seller:
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071232664 Ships promptly. Bookseller Inventory # AUD5492.1CAGG012717H0529A

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.88
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Rayport
ISBN 10: 0071232664 ISBN 13: 9780071232661
New Paperback Quantity Available: 5
International Edition
Seller:
PRIORITY BOOKS
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Softcover Book, New Condition, Fast Shipping. Ready in Stock. 2nd Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 844 Pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Bookseller Inventory # 320338

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.22
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

3.

Rayport
ISBN 10: 0071232664 ISBN 13: 9780071232661
New Paperback Quantity Available: 1
International Edition
Seller:
Nick Book House
(Fresno, CA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. New, Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Bookseller Inventory # 13335

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 22.25
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Rayport, Jeffrey, and Jaworski, Bernard
Published by McGraw Hill Higher Education (2003)
ISBN 10: 0071232664 ISBN 13: 9780071232661
New Trade paperback Quantity Available: 1
Seller:
MVE Inc
(Hickory, NC, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2003. Trade paperback. Book Condition: New. 2nd Revised edition. Revised.. 512 p. Audience: General/trade. Bookseller Inventory # Alibris_0023625

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.89
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Jeffrey Rayport, Bernard Jaworski
Published by McGraw Hill Higher Education
ISBN 10: 0071232664 ISBN 13: 9780071232661
New Soft cover Quantity Available: 1
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description McGraw Hill Higher Education. Soft cover. Book Condition: New. New, 2nd Edition, Color Print, International Edition .UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0071232664

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 25.99
Convert Currency

Add to Basket

Shipping: US$ 10.00
From Thailand to U.S.A.
Destination, Rates & Speeds

6.

Rayport, Jeffrey F.
Published by McGraw-Hill (2007)
ISBN 10: 0071232664 ISBN 13: 9780071232661
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2007. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071232664

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 35.50
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

7.

Rayport, Jeffrey F.
Published by McGraw-Hill (2007)
ISBN 10: 0071232664 ISBN 13: 9780071232661
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 2007. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110071232664

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 46.30
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds