Business Research Methods

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9780071233187: Business Research Methods

Cooper and Schindler's "Business Research Methods, 8e" offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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About the Author:

Don Cooper is the writer of the text. He is on leave from Florida Atlantic University and currently does extensive consulting work for companies such as IBM in the domestic and global areas.

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Cooper, Donald R.; Schindler, Pamela S.
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ISBN 10: 0071233180 ISBN 13: 9780071233187
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Cooper, Donald R.; Schindler, Pamela S.
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Cooper, Donald R.; Schindler, Pamela S.
Published by McGraw Hill Higher Education (2002)
ISBN 10: 0071233180 ISBN 13: 9780071233187
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