Business Marketing: Connecting Strategy, Relationships and Learning

 
9780071244381: Business Marketing: Connecting Strategy, Relationships and Learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Dwyer, F.Robert; Tanner, John F.
Published by McGraw Hill Higher Education
ISBN 10: 0071244387 ISBN 13: 9780071244381
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F.Robert Dwyer; John F. Tanner
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F.Robert Dwyer; John F. Tanner
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ISBN 10: 0071244387 ISBN 13: 9780071244381
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