Consumers

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9780071247092: Consumers

"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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Eric J Arnould; Linda Price; George M. Zinkhan
Published by McGraw Hill Higher Education (2003)
ISBN 10: 0071247092 ISBN 13: 9780071247092
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Book Description McGraw Hill Higher Education, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 71247092

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2.

Eric J Arnould; Linda Price; George M. Zinkhan
Published by McGraw Hill Higher Education (2003)
ISBN 10: 0071247092 ISBN 13: 9780071247092
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2003. Paperback. Book Condition: New. book. Bookseller Inventory # 0071247092

More Information About This Seller | Ask Bookseller a Question

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US$ 1,286.27
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