Consumers

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9780071247092: Consumers
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"Consumers, 2/e", by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. "Consumers" is praised as the most current text in the field in the areas of technology, research, and illustrative examples.

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Other Popular Editions of the Same Title

9780072537147: Consumers

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ISBN 10:  0072537140 ISBN 13:  9780072537147
Publisher: McGraw-Hill/Irwin, 2003
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9780256133608: Consumers

McGraw..., 2001
Hardcover

9780071214261: Consumers (McGraw-Hill/Irwin Series in Marketing)

McGraw..., 2003
Hardcover

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Arnould, Eric J; Price, Linda; Zinkhan, George M.
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