Business Marketing: An Asian Perspective

 
9780071247399: Business Marketing: An Asian Perspective

Business Marketing: An Asian Perspective provides concise coverage of key decisions, issues and challenges in marketing to business organizations. Up-to-date information and concepts relating to business markets and marketing strategies, products and consumer behaviour as well as sales, distribution and communication are unpacked, as is the effect of e-commerce on businesses. Relevant examples gleaned from China, Thailand, Singapore and other parts of Asia, together with provocative end-of-chapter questions, aid the reader in applying the concepts and in thinking deeply about issues, while case studies stimulate the reader to further examine decisions and issues in a more holistic fashion. Business Marketing: An Asian Perspective is an invaluable sourcebook and reference for anyone intending to teach or do business in the Asian arena.

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About the Author:

Associate Professor Lau Geok Theng graduated with a PhD in Business Administration from the Richard Ivey School of Business, University of Western Ontario. He has co-authored five books on marketing, including Marketing: Text and Cases (McGraw-Hill, 1994), and is an active contributor to regional and international journals such as Case Research Journal, Journal of Consumer and Retailing Services and Industrial Marketing Management. A keen practitioner in the field, Dr. Lau has consulted for renowed firms KWE-Kintetsu World Expree (S) Pte Ltd, Tong Gardens Food Products (S) Pte Ltd, Singapore Telecommunications Limited, Delifrance Singapore and Asia-Pacific Breweries. He has also conducted marketing seminars for L'Oreal Singapore, Singapore's Ministry of Defence and Jurong Town Corporation. He is currently serving as a governing council member of Singapore Institute of Purchasing and Materials Management.

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Lau Geok Theng
Published by McGraw-Hill Education (Asia) (2007)
ISBN 10: 0071247394 ISBN 13: 9780071247399
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