"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
"synopsis" may belong to another edition of this title.
Book Description Mcgrawhill Sp. Book Condition: New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. Bookseller Inventory # ICBSTORE-3647
Book Description Book Condition: New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition.Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABEBOOK-2074
Book Description Book Condition: New. Unused New Copy in Very Good Condition International Edition Ships from India Year of Publication 2009 0071263357. Bookseller Inventory # 343386
Book Description Mcgraw Hill -, -. Book Condition: NEW. -- (illustrator). Original Books from across the World in Brand New Condition --------- It can be shipped from U.S, Canada, Germany & India/Overseas centre subject to availability._____9780071263351. book. Bookseller Inventory # SIP-STK-2466
Book Description Book Condition: New. New Book. Faster Delivery. Bookseller Inventory # AFS-CB-9780071263351
Book Description The McGraw-Hill Company. Book Condition: New. pp. 752. Bookseller Inventory # 7551270
Book Description McGraw-Hill, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0071263357
Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071263357 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002312
Book Description McGraw-Hill, 2008. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-132-75-8446008
Book Description McGraw-Hill, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110071263357