9780071263351

Strategic Marketing

Cravens, David W.; Piercy, Nigel

ISBN 10: 0071263357 / 0-07-126335-7
ISBN 13: 9780071263351

Publication Date: 2008

Editorial Reviews:
Synopsis:

This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.


 

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Strategic Marketing by Cravens, David W.; Piercy, Nigel (ISBN: 9780071263351)
Cravens, David W.; Piercy, Nigel
ISBN 10: 0071263357
ISBN 13: 9780071263351
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Strategic Marketing (ISBN: 0071263357 / 0-07-126335-7)
Cravens, David W.; Piercy, Nigel
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Strategic Marketing (ISBN: 0071263357 / 0-07-126335-7)
Cravens, David W.; Piercy, Nigel
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ISBN 13: 9780071263351
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Strategic Marketing (ISBN: 0071263357 / 0-07-126335-7)
Cravens, David W.; Piercy, Nigel
ISBN 10: 0071263357
ISBN 13: 9780071263351
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Strategic Marketing, 9e (ISBN: 9780071263351)
Cravens, David W.; Piercy, Nigel
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Cravens, David W.; Piercy, Nigel
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Strategic Marketing (ISBN: 0071263357 / 0-07-126335-7)
Cravens, David W.; Piercy, Nigel
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Cravens, David W.; Piercy, Nigel
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