"Strategic Marketing" 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
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Book Description McGraw-Hill, New Delhi, 2009. Soft cover. Book Condition: New. Bookseller Inventory # 251261
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Book Description McGraw-Hill, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0071263357
Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071263357 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002312
Book Description McGraw-Hill, 2008. Paperback. Book Condition: New. Bookseller Inventory # P110071263357