This specific ISBN edition is currently not available.View all copies of this ISBN edition:
"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
"synopsis" may belong to another edition of this title.
Book Description The McGraw-Hill Company. Condition: New. pp. 736. Seller Inventory # 7466865
Book Description McGraw-Hill. PAPERBACK. Condition: New. 0071263438 New Condition. Seller Inventory # NEW99.3010951
Book Description Condition: New. This is Brand NEW. Seller Inventory # Star-07122018-2322
Book Description McGraw-Hill, 2008. Condition: New. book. Seller Inventory # M0071263438