Business Marketing: Connecting Strategy, Relationships, and Learning

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9780071263436: Business Marketing: Connecting Strategy, Relationships, and Learning
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"Business Marketing", 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

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9780070220911: Business Marketing 3ED

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ISBN 10:  0070220913 ISBN 13:  9780070220911
Publisher: McGraw Hill Education India Pvt Ltd, 2010
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