Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 11e". Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 11th edition will once again include numerous BusinessWeek short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
"synopsis" may belong to another edition of this title.
John Pearce (Wayne, PA) teaches at Villanova University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
"About this title" may belong to another edition of this title.
Book Description Mcgraw-Hill Education - Europe, 2008. Paperback. Book Condition: Brand New. 11 revised ed edition. 928 pages. 9.92x7.95x1.57 inches. In Stock. Bookseller Inventory # zk0071263756
Book Description Book Condition: New. Dust Jacket Condition: New. Brand new, Perfect condition, Satisfaction Guaranteed, 24x7 Customer Service-0220818145. book. Bookseller Inventory # newabe-6533
Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071263756
Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0071263756
Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 71263756
Book Description The McGraw-Hill Company. Book Condition: New. pp. 928. Bookseller Inventory # 7463053