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Synopsis
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About the Author
John W. Mullins John Mullins is Associate Professor of Management Practice at London Business School, where he heads the entrepreneurship group. He earned his MBA at the Stanford Graduate School of Business and, considerably later in life, his PhD in marketing from the University of Minnesota. An award-winning teacher, John brings to his teaching and research 20 years of executive experience in high-growth firms, including two ventures he founded, one of which he took public. Since becoming a business school professor in 1992, John has published more than 30 articles in a variety of outlets, including Harvard Business Review, the Journal of Product Innovation Management, and the Journal of Business Venturing. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is also co-author of Marketing Management: A Strategic Decision-Making Approach, 5th edition. His recent trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan, is the definitive work on the assessment and shaping of market opportunities.
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- PublisherMcGraw-Hill
- Publication date2010
- ISBN 10 007126776X
- ISBN 13 9780071267762
- BindingPaperback
- LanguageEnglish
- Number of pages560
- Rating
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Marketing Management: A Strategic Decision-Making Approach : A Strategic Decision-Making Approach
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McGraw-Hill Higher Education, 2009
ISBN 10: 007126776X
ISBN 13: 9780071267762
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Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach
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Marketing Management: A Strategic Decision-Making Approach
Published by
McGraw-Hill Higher Education, 2010
ISBN 10: 007126776X
ISBN 13: 9780071267762
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Marketing Management: A Strategic Decision-Making Approach : A Strategic Decision-Making Approach
Published by
McGraw-Hill Higher Education, 2009
ISBN 10: 007126776X
ISBN 13: 9780071267762
Used
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Marketing Management: A Strategic Decision-Making Approach
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ISBN 10: 007126776X
ISBN 13: 9780071267762
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Marketing Management: A Strategic Decision-Making Approach
Published by
McGraw Hill Higher Education, 2010
ISBN 10: 007126776X
ISBN 13: 9780071267762
Used
Softcover
Seller: Ammareal, Morangis, France
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Softcover. Condition: Bon. Petite(s) trace(s) de pliure sur la couverture. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-844-812
Quantity: 1 available
Stock Image
Marketing Management: A Strategic Decision-Making Approach
Published by
McGraw Hill Higher Education, 2009
ISBN 10: 007126776X
ISBN 13: 9780071267762
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Petite(s) trace(s) de pliure sur la couverture. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-844-810
Quantity: 1 available
Stock Image
Marketing Management: A Strategic Decision-Making Approach
Published by
McGraw Hill Higher Education, 2010
ISBN 10: 007126776X
ISBN 13: 9780071267762
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Petite(s) trace(s) de pliure sur la couverture. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-844-808
Quantity: 1 available
Stock Image
Marketing Management: A Strategic Decision-Making Approach
Published by
McGraw Hill Higher Education, 2010
ISBN 10: 007126776X
ISBN 13: 9780071267762
Used
Softcover
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Edition 2010. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Signs of wear on the cover. Stamp or mark on the inside cover page. Edition 2010. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-862-131
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