The true potential of spreadsheet software lies in their application in what is now referred to as exploratory modeling, which enables business and financial analysts to work on the fly on unstructured problems. Business Modeling with Spreadsheets offers a rich set of business contexts that make learning about spreadsheets interesting and the skills acquired more effective and enduring. Unlike the existing titles in the market, this book is wholly dedicated to the art of exploratory spreadsheet modeling. Practice problems that readers encounter on a day-to-day basis are presented, with the aim of helping them to derive generally applicable principles and to link principle to practice.
Undergraduates and professionals whose work involves managing finance, accounts, and operations will find this book a refreshing learning guide and reference resource. Although Excel 2003 is the main spreadsheet software covered in this book, it also includes useful comments to guide users of Excel 2007 and StarOffice8 Calc.
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Dr Leong is a Practice Associate Professor of Information Systems at the Singapore Management University (SMU). Dr Leong was formerly a faculty member of the National University of Singapore's Business School. Over the years, he has taught courses in operations management, logistics and supply chain management, and business spreadsheet modeling in undergraduate, MBA, and executive programs. Dr Leong has more than a decade's experience in the industry and was formerly senior vice-president (Information Technology) of a port operator, where his exploratory models have supported management decisions in strategy, capacity development, operational planning and scheduling, and financial and tax issues.
Dr Cheong is a Practice Assistant Professor of Information Systems at SMU and the director of the school's masters and professional programs. Prior to entering academia, Dr Cheong worked eight years in the industry developing and implementing enterprise IT solutions for manufacturing companies. She had led teams in developing complex IT systems covering business functions ranging from sales, engineering, and inventory management, to planning, production, and distribution. Dr Cheong has also consulted for precision engineering, printing, aerospace, and brewery companies.
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