Basic Marketing

3.4 avg rating
( 25 ratings by Goodreads )
 
9780071281041: Basic Marketing

"Basic Marketing 17e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Cannon Joseph P
Published by The McGraw-Hill Company
ISBN 10: 0071281045 ISBN 13: 9780071281041
New Quantity Available: 1
Seller
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description The McGraw-Hill Company. Book Condition: New. Bookseller Inventory # 8319536

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.34
Convert Currency

Add to Basket

Shipping: US$ 7.16
From United Kingdom to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Perreault W.D.
ISBN 10: 0071281045 ISBN 13: 9780071281041
New Quantity Available: 2
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-13109

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.78
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

3.

Perreault W.D.
Published by Mcgrawhill Sp
ISBN 10: 0071281045 ISBN 13: 9780071281041
New Quantity Available: 1
Seller
TH Books
(New Delhi, India)
Rating
[?]

Book Description Mcgrawhill Sp. Book Condition: New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. Bookseller Inventory # DXPCBS1MAR-4024

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 23.13
Convert Currency

Add to Basket

Shipping: US$ 8.25
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

4.

Perreault W.D.
ISBN 10: 0071281045 ISBN 13: 9780071281041
New Quantity Available: 1
International Edition
Seller
Rating
[?]

Book Description Book Condition: New. Verify ISBN for International Edition; year of publication 2009 0071281045. Bookseller Inventory # 343302

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 15.83
Convert Currency

Add to Basket

Shipping: US$ 15.72
From India to U.S.A.
Destination, Rates & Speeds

5.

Perreault Jr., William D.; Cannon, Joseph P.; McCarthy, E. Jerome
Published by McGraw Hill Higher Education 2008-11-01 (2008)
ISBN 10: 0071281045 ISBN 13: 9780071281041
New Paperback Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education 2008-11-01, 2008. Paperback. Book Condition: New. 17th. 0071281045 Ships promptly from Texas. Bookseller Inventory # GHT8182.1AUJM07182013H6364

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 50.34
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Perreault Jr., William D.; Cannon, Joseph P.; McCarthy, E. Jerome
Published by McGraw Hill Higher Education
ISBN 10: 0071281045 ISBN 13: 9780071281041
New PAPERBACK Quantity Available: 1
International Edition
Seller
Easy Textbook
(Kuala Lumpur, Malaysia)
Rating
[?]

Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071281045 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU002587

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 60.00
Convert Currency

Add to Basket

Shipping: US$ 11.50
From Malaysia to U.S.A.
Destination, Rates & Speeds

7.

Perreault Jr., William D.; Cannon, Joseph P.; McCarthy, E. Jerome
Published by McGraw Hill Higher Education (2008)
ISBN 10: 0071281045 ISBN 13: 9780071281041
New Paperback Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. Bookseller Inventory # DADAX0071281045

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 113.37
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

8.

William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy
Published by McGraw Hill Higher Education (2008)
ISBN 10: 0071281045 ISBN 13: 9780071281041
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw Hill Higher Education, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0071281045

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 120.96
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds