This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent "best practices". It builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that introduced the "four Ps" to the introductory marketing course. Focus of "Essentials of Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs.This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model. The authors have made ongoing changes to the text to reflect marketing's best practices and ideas. The supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
"synopsis" may belong to another edition of this title.
Book Description McGraw Hill Higher Education, 2008. Condition: New. book. Seller Inventory # M0071284605
Book Description McGraw Hill Higher Education. PAPERBACK. Condition: New. 0071284605 New Condition. Seller Inventory # NEW7.3063761
Book Description McGraw-Hill Higher Education, 2008. Paperback. Condition: New. Essentials of Marketing with Student CD Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Seller Inventory # 1111-9780071284608
Book Description McGraw Hill Higher Education, 2008. Paperback. Condition: New. Seller Inventory # DADAX0071284605