Principles of Microeconomics: Brief Edition

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9780071285414: Principles of Microeconomics: Brief Edition

Market feedback tells us that relevance of the material covered, clarity, pacing and even a bit of “show and tell” will draw students into the text and provide the motivation to learn economics. Frank and Bernanke, Principles of Microeconomics, Second Canadian Edition , addresses these needs by focusing on the following:

    Active learning approach: New concepts are introduced by means of simple examples, usually numerical, which are developed step-by-step in the text. Many examples are followed by exercises that allow students to test their understanding. The worked examples (the show and tell) put the theory into practice.
    Economics reflects the real world: Through the Economic Naturalist feature (mini-cases), students are encouraged to become economic naturalists who employ basic economic principles to understand and explain what they see around them. These examples show students the relevance of economics to their world.
    Core Principles: A set of six core principles are integrated throughout the text to ensure that students develop a strong understanding of these core economic ideas.
    Accessible text with electronic support: The Online Learning Centre provides faculty and students with a comprehensive set of resources to engage students in the study of economics.

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Product Description:

This text seeks to teach introductory students the core economic concepts: the essence of economics, without overwhelming them with details. "Principles of Microeconomics" presents the material in an intuitive way that avoids excessive maths. The authors introduce a short list of core principles, reinforce them by illustrating and applying each principle in several contexts, and then ask students to work exercises to see what they have learned. The text seeks to create "economic naturalists", that is, after reading the text, students will ask (and answer) questions about their economic environment. For example, students will see Braille dots on drive-up ATMs and ask why they are there. Peppered with such examples, Frank and Bernanke not only engage students, but teach them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

About the Author:

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic's Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank's books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 -- 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).

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Robert H Frank, Ben Bernanke
Published by McGraw-Hill Europe
ISBN 10: 0071285415 ISBN 13: 9780071285414
Used Quantity Available: 1
Belltower Books
(Sharon Hill, PA, U.S.A.)

Book Description McGraw-Hill Europe. Book Condition: POOR. WATER DAMAGE. Standard shipping arrives within 6-8 business days. This item does not include any CDs, Infotracs, Access cards or other supplementary material. Bookseller Inventory # 900761825

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