International Business: The Challenge of Global Competition (International Edition) - Softcover

Donald A., Jr. Ball

Softcover

ISBN 10: 0071288430 ISBN 13: 9780071288439

Publisher: Irwin/McGraw-Hill, 2010

Synopsis

International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing -- a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM -- an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

About this title

About the Author:

Mike is the professor of Strategy and International Business, and Global Strategy and Law Professor of Marketing and INternational Business

About this edition

• Publisher: Irwin/McGraw-Hill
• Publication date: 2010
• ISBN 10: 0071288430
• ISBN 13: 9780071288439
• Binding: Paperback