Strategic Management: Text and Cases

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9780071288514: Strategic Management: Text and Cases

This book responds to the demands of today's rapidly changing and unpredictable global marketplace that students will face when they enter the business world. The concepts and cases volume gives students a timely, rigorous and relevant book, written in an engaging manner, to spur their interest and excitement. A solid treatment of traditional topics in strategic management is combined with coverage of contemporary topics such as entrepreneurship, knowledge management and e-commerce and Internet strategies. Many applications from business practice plus sidebars (about six per chapter) bring key concepts to life. - Chapter-opening vignettes provide insightful, real-world examples of what can go wrong in strategic management. These are designed to spur student curiosity and help them to apply the course concepts. - The themes of ethics, globalization and technology are woven into the text and into the "Strategy Spotlight" boxes that appear in every chapter. - Many key text concepts are applied to start-up firms and smaller businesses, which is particularly important and relevant given the fact that many students will begin their professional careers in just these kinds of smaller firms.

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Product Description:

Strategic Management: Text and Cases, 4th Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

  • The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

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Gregory G.;Lumpkin Dess
Published by Mcgraw-Hill Publ.Comp. (2009)
ISBN 10: 0071288511 ISBN 13: 9780071288514
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Book Description Mcgraw-Hill Publ.Comp., 2009. Taschenbuch. Book Condition: Neu. Gebraucht - Wie neu 4th edition; INTERNATIONAL EDITION NOT FOR RESALE TO U.S.A.; Ungelesen, vollständig, sehr guter Zustand, leichte Lagerspuren, als Mängelexemplar gekennzeichnet - Englisch. Bookseller Inventory # INF1100138646

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Dess Gregory G.
Published by The McGraw-Hill Company
ISBN 10: 0071288511 ISBN 13: 9780071288514
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