"ABC's of Relationship Selling through Service, 11e" trains readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service. The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and, how the steps within the selling process interact with one another. This market leader text brings a comfortable and familiar approach to the Selling discipline.
"synopsis" may belong to another edition of this title.
Charles M. Futrell is the federated professor of marketing at Texas A&M University in College Station, Texas. He has a B.B.A., M.B.A., and Ph.D. in marketing. Dr. Futrell is a former salesperson turned professor. Before beginning his academic career, he worked in sales and marketing capacities for eight years with the Colgate Company, the Upjohn Company, and Ayerst Laboratories. Dr. Futrell serves as a frequent reviewer for several academic journals. He is on the editorial advisory board of the Journal of Marketing Theory and Practice. His research in personal selling, sales management, research methodology, and marketing management has appeared in numerous national and international journals, such as the Journal of Marketing and the Journal of Marketing Research. An article in the summer 1991 issue of the Journal of Personal Selling & Sales Management ranked Charles as one of the top three sales researchers in America. He was also recognized in Marketing Education, Summer 1997, as one of the top 100 best researchers in the marketing discipline. Professor Futrell served as the American Marketing Association as Chair of the Sales and Sales Management Special Interest Group (SIG) for the 1996–97 academic year. He was the first person elected to this position. Charles was elected Finance Chair for the Sales SIG's 1998–99 term. In 2005, this AMA group presented Charles with its Lifetime Achievement Award for commitment to excellence and service in the area of sales. Mu Kappa Tau, the National Marketing Honor Society, recognized Charles for exceptional scholarly contributions to the sales profession in 2000. This is only the fourth time this recognition has been bestowed since its creation in 1988. Dr. Futrell has written or cowritten eight successful books for the college and professional audience. Two of the most popular books are Fundamentals of Selling: Customers for Life, Sixth Edition, and ABC's of Relationship Selling through Service, Ninth Edition, both published by McGraw-Hill Ltd. These books are used in hundreds of U.S. and international schools. More than 300,000 students worldwide have benefited from Professor Futrell's books. In 1997 Dr. Futrell began using his website and group e-mails in his sales classes, which often have 100 students in each section. Students sign up for both a lecture period and lab time. In each semester's six labs, students are videotaped in activities such as making a joint sales call, panel interview, selling oneself on a job interview, product sales presentations, and various experiential exercises. TAMU's College of Business Administration and Graduate School of Business is one of the largest business programs in the U.S., with more than 6,000 full-time business majors. Approximately 50 percent of the marketing department's 800 majors are in Charles's personal selling and/or sales management classes at various times. He has worked with close to 10,000 students in sales-related classes. Professor Futrell's books, research, and teaching are based on his extensive work with sales organizations of all types and sizes. This broad and rich background has resulted in his being invited to be a frequent speaker, researcher, and consultant to industry.
Mark Valvasori is a professor in the business management program at Mohawk College of Applied Arts and Technology in Hamilton, Ontario. He holds a degree in business administration with a major in marketing from Saint Francis Xavier University in Antigonish, Nova Scotia. Mark began his business career with the T. Eaton Company of Canada and spent three years self-employed in franchise development and sales for a national outdoors adventure game. Mark's academic career began with two years as a part-time instructor, and he recently celebrated his 20th year of teaching at Mohawk College. His area of specialty includes applied selling and marketing. In addition to teaching, Mark has also worked as a consultant, developing and facilitating numerous workshops and training seminars in the areas of professional selling and customer service. Mark is actively involved in his community and has coached a variety of youth sports from the elementary to university level.
"About this title" may belong to another edition of this title.
Book Description The McGraw-Hill Company. Book Condition: New. pp. 512. Bookseller Inventory # 8319194
Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-BOOK-13528
Book Description Mcgrawhill Sp. Book Condition: New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. Bookseller Inventory # DXPCBS1MAR-4008
Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071289283 Brand New Delivery in 4-14 business days. Bookseller Inventory # UNIV-325-9780071289283
Book Description McGraw Hill Higher Education, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0071289283
Book Description Book Condition: Brand New. Brand New, 11 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2672N
Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, 11th Edition, International Edition .To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0071289283
Book Description McGraw Hill Higher Education. PAPERBACK. Book Condition: New. 0071289283 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU004070
Book Description McGraw-Hill Higher Education. Paperback. Book Condition: Brand New. In Stock. Bookseller Inventory # zk0071289283