"Management Strategy: Achieving Sustained Competitive Advantage, 2/e", by Alfred Marcus, is a brief, focused paperback text, allowing ample time for the instructor to incorporate other materials commonly used in this course, such as cases, readings, and/or simulations. The text focuses on how making winning moves depends on finding profitable patterns that repeatedly meet customer demands for solutions. Whereas many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and, ultimately, outcomes, "Management Strategy" focuses on the types of analyses and strategic moves required, given the industry, environment, and a company's internal resources. In eight chapters, this textbook builds upon the analysis process and demonstrates how strategy impacts an organization's position in comparison to its competitors, both in terms of the cost and quality of its products and the scope of businesses in which it is involved (vertical and horizontal integration), as well as its global versus domestic reach. The outcomes that come from analyzing an organization also determine the extent to which the organization will strive to be an innovator as opposed to being a follower.
"synopsis" may belong to another edition of this title.
Alfred A. Marcus is currently the Edson Spence Chair of Strategic Management at the University of Minnesota, Carlson School of Management. He has been on the faculty at Minnesota since 1984. His articles have appeared in the Strategic Management Journal, Academy of Management Journal, Academy of Management Review, and Organization Science among other places. He is the author or co-author of 10 other books. His PH.D is from Harvard and he has undergraduate and graduate degrees from the University of Chicago. Prior to the joining Minnesota's faculty he taught at the University of Pittsburgh Graduate School of Business and was a research scientist at the Battelle Human Affairs Research Centers in Seattle, Washington. He has consulted or worked with many major corporations including 3M, Corning, Excel Energy, and IBM. In 1991-1992 he spent his sabbatical at the Sloan School of Management, MIT. He has taught strategy or management courses in Norway, Hungary, the Czech Republic, Romania, and Costa Rica and was involved in a multinational research project sponsored by the NSF that involved working with companies in the U.S., Finland, Israel, and India. Much of his work involves the interface between strategy and changes in the macroenvironment of the firm including major changes in government policies.
"About this title" may belong to another edition of this title.
Book Description Book Condition: Brand New. Brand New, 2 edition, , , Softcover International Edition., GET IT FAST within 2-5 business days by UPS/DHL worldwide express with Tracking Number. Book is printed in English. NO PO Box, APO, FPO address. This is international edition. The international edition will has different ISBN and Cover design from US edition. Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings //Not for Sales in USA and Canada// are printed on the cover of the book. It is legally to use the international edition in North America. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # 2617N
Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, 2nd Edition, International Edition .To be delivered in 3-5 business days via FedEx or UPS. Premium quality books. Bookseller Inventory # 0071289410
Book Description McGraw-Hill. PAPERBACK. Book Condition: New. 0071289410 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Bookseller Inventory # SKU003538
Book Description McGraw-Hill, 2010. Paperback. Book Condition: New. book. Bookseller Inventory # 0071289410
Book Description Mcgraw-Hill Publ.Comp., 2010. Book Condition: New. Bookseller Inventory # 5608598
Book Description McGraw-Hill, 2010. Paperback. Book Condition: New. Bookseller Inventory # P110071289410
Book Description MC GRAW HILL EDUCATION (UK), 2017. Book Condition: Nuevo. Management Strategy: Achieving Sustained Competitive Advantage editado por Mc graw hill education (uk). Bookseller Inventory # 3329981293
Book Description McGraw-Hill, 2010. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-275-01-5899005