"Business Driven Information Systems" story: "Business Driven Information Systems" discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. "Business Driven Information Systems" is designed to give students the ability to understand how information technology can be a point of strength for an organization.
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Paige Baltzan, University of Denver
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Book Description McGraw-Hill Education. Soft cover. Book Condition: New. New, International Edition, 3rd Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0071314563
Book Description Mcgraw Hill Higher Education, 2011. Paperback. Book Condition: New. New item. Bookseller Inventory # QX-132-36-0956000