Business-driven Information Systems

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9780071314565: Business-driven Information Systems
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Overview
Business Driven Information Systems story: Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

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About the Author:

Paige Baltzan, of the University of Denver.

Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver.

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Other Popular Editions of the Same Title

9780073376820: Business Driven Information Systems

Featured Edition

ISBN 10:  0073376825 ISBN 13:  9780073376820
Publisher: McGraw-Hill/Irwin, 2011
Softcover

9781259675485: Business Driven Information Systems with Connect Access Card

McGraw..., 2015
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9780077834050: Business Driven Information Systems with Connect Access Card

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Softcover

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