Peter, J. Paul Marketing Management

ISBN 13: 9780071315555

Marketing Management

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9780071315555: Marketing Management

Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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Peter, J. Paul
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Peter, J. Paul
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Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 11th Revised edition. 251 x 203 mm. Language: English . Brand New Book. Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. Bookseller Inventory # LIB9780071315555

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Peter, J. Paul
Published by McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071315551 ISBN 13: 9780071315555
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Book Description McGraw-Hill Education - Europe, United States, 2012. Paperback. Book Condition: New. 11th Revised edition. 251 x 203 mm. Language: English . Brand New Book. Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. Bookseller Inventory # LIB9780071315555

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Peter, J. Paul
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