J. Paul Peter Marketing Management

ISBN 13: 9780071315555

Marketing Management

3.21 avg rating
( 29 ratings by Goodreads )
 
9780071315555: Marketing Management

Marketing Management, 11E, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students' knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

J. Paul Peter
Published by McGraw-Hill Education - Europe 2012-10-01, London (2012)
ISBN 10: 0071315551 ISBN 13: 9780071315555
New paperback Quantity Available: 1
Seller
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education - Europe 2012-10-01, London, 2012. paperback. Book Condition: New. Bookseller Inventory # 9780071315555

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 67.61
Convert Currency

Add to Basket

Shipping: US$ 3.82
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Peter, J. Paul
Published by MCGRAW-HILL
ISBN 10: 0071315551 ISBN 13: 9780071315555
New Softcover Quantity Available: 1
Seller
AG Library
(Malaga, Spain)
Rating
[?]

Book Description MCGRAW-HILL. Book Condition: New. *** Nota: EL COSTE DE ENVÍO A CANARIAS ES 8 euros. Si ha realizado un pedido con destino a CANARIAS no podemos hacer el envío con un coste de 3,5 euros . Nos pondremos en contacto con usted para comunicar el coste total del envío a Canarias y si está de acuerdo, Abebooks le efectuará el cargo adicional. Bookseller Inventory # 10452958

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 71.60
Convert Currency

Add to Basket

Shipping: US$ 11.20
From Spain to U.S.A.
Destination, Rates & Speeds

3.

Peter
Published by MC GRAW HILL EDUCATION (UK) (2012)
ISBN 10: 0071315551 ISBN 13: 9780071315555
New Softcover Quantity Available: 1
Seller
Imosver
(Lerez, Spain)
Rating
[?]

Book Description MC GRAW HILL EDUCATION (UK), 2012. Book Condition: Nuevo. Marketing Management editado por Mc graw hill education (uk). Bookseller Inventory # 3329981201

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 68.03
Convert Currency

Add to Basket

Shipping: US$ 24.64
From Spain to U.S.A.
Destination, Rates & Speeds

4.

Peter
Published by McGraw-Hill Higher Education (2012)
ISBN 10: 0071315551 ISBN 13: 9780071315555
New Paperback Quantity Available: 2
Seller
Revaluation Books
(Exeter, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Higher Education, 2012. Paperback. Book Condition: Brand New. 11 edition. 10.00x8.19x0.98 inches. In Stock. Bookseller Inventory # __0071315551

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 87.53
Convert Currency

Add to Basket

Shipping: US$ 7.65
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

J. Paul Peter
Published by McGraw-Hill Europe (2012)
ISBN 10: 0071315551 ISBN 13: 9780071315555
New Paperback Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Europe, 2012. Paperback. Book Condition: New. Bookseller Inventory # P110071315551

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 98.69
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds