This specific ISBN edition is currently not available.View all copies of this ISBN edition:
NB: Please note that this material relates to the previous edition. CONTEMPORARY ADVERTISING, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
"synopsis" may belong to another edition of this title.
Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.
"About this title" may belong to another edition of this title.
Book Description Condition: Brand New. New Paperback International Edition. Same ISBN as per description. Books in English. Perfect Condition. 100% Customer Satisfaction. Ships Fast. Delivery within 4 - 5 days. Seller Inventory # 0071318380-1102018
Book Description Condition: New. This is Brand NEW. Seller Inventory # CBS-20102018-3786
Book Description Condition: New. New, Fast Delivery , 100 % money back if any problem with product and services. Ship from multiple location's. Seller Inventory # ABEX63
Book Description McGraw-Hill Education, 2013. Paperback. Condition: New. New and unread copy. Fast, daily dispatch 2-4 days for delivery within UK. International orders may take up to 3-4 weeks. Seller Inventory # 9780071318389
Book Description McGraw Hill Higher Education, 2012. Condition: New. book. Seller Inventory # M0071318380
Book Description MGH, 2013. Paperback. Condition: New. Seller Inventory # KSK-9780071318389
Book Description Condition: New. New, Fast Delivery , 100 % money back if any problem with product and services. Seller Inventory # ABECA23953