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About the Author:
Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA, Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.
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- PublisherMcGraw-Hill Higher Education
- Publication date2012
- ISBN 10 0071318380
- ISBN 13 9780071318389
- BindingPaperback
- Number of pages736
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CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS
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Contemporary Advertising
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Contemporary Advertising and Integrated Marketing Communications, 14th Edition
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CONTEMPORARY ADVERTISING (INT'L ED)
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