New Venture Creation: Entrepreneurship for the 21st Century (Int'l Ed)

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9780071324632: New Venture Creation: Entrepreneurship for the 21st Century (Int'l Ed)
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New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way -- through text, case studies, and hands-on exercises -- to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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9780078029103: New Venture Creation: Entrepreneurship for the 21st Century

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ISBN 10:  0078029104 ISBN 13:  9780078029103
Publisher: McGraw-Hill Education, 2011
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