Entrepreneurial Small Business - Softcover

Jerome Katz

Softcover

ISBN 10: 0071332626 ISBN 13: 9780071332620

Publisher: Mc Graw Hill India, 2011

Synopsis

The book focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

About this edition

• Publisher: Mc Graw Hill India
• Publication date: 2011
• ISBN 10: 0071332626
• ISBN 13: 9780071332620
• Binding: Paperback
• Edition number: 2