Provides a base of what is happening with the construction industry through changes in employment with downsizing, lack of adequate trained personnel, emphasis on improved quality, changing procurement methods, new realities of marketing and sales, the technological influence, and consistent drive toward bottom line results. Focuses on the how-to-in understanding current markets, how to maximize results, and how to best prepare for the 21st century.
"synopsis" may belong to another edition of this title.
DEVELOP MARKETING STRATEGIES TO MEET THE CONSTRUCTION CHALLENGES OF THE 21ST CENTURY
"This is the first construction industry book I've seen in a long time that puts it all together--technology, marketing, communication, delivery systems and more. It's a very useful reference for anyone in our industry." --David M. Bush, 1999 Associated Builders & Contractors National President; President and Chief Executive Officer, Adena Corporation, Mansfield, Ohio
If you want to succeed in the highly competitive building environment of the 21st century, you need to master the new realities of construction services marketing--right now. This cutting edge book/CD-ROM will enable you to capitalize on the latest techniques for cyberspace marketing, technological innovation, partnering, quality improvement, maximizing bottom-line results, and more.
Packed with illustrations and read-to-use documents, this business-boosting reference features:
In-depth analysis of new procurement methods, such as design-build
A CD-ROM with over 1000 Web links, marketing plans and press releases, and marketing materials from around the nation
Guidance on marketing and sales tools, including e-mail, the Internet, Web sites, virtual reality, radio, and print br>An expert review of the newest marketing hardware and sosfware for the building industry
With this sure-fire book, you can now create a market-driven culture for your firm ... research and implement winning marketing plans ... network for big profits ... and build solid relationships with contractors and suppliers.
"About this title" may belong to another edition of this title.
Book Description McGraw-Hill Companies, 1999. Hardcover. Book Condition: New. Bookseller Inventory # P110071349855
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713498571.0