The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

3.88 avg rating
( 8 ratings by GoodReads )
 
9780071352109: The Customer-Centered Enterprise: How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision.

In today's environment of similar or identical products, CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success.

"synopsis" may belong to another edition of this title.

About the Author:

Harvey Thompson (North Tarrytown, NY) is the Principal of Worldwide Customer Value Management for IBM. He has spear-headed the development and deployment of management techniques applied in IBM and leading corporations across the globe.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Thompson,Harvey
Published by McGraw-Hill
ISBN 10: 0071352104 ISBN 13: 9780071352109
New Hardcover Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill. Hardcover. Book Condition: New. 0071352104. Bookseller Inventory # LDE4555RBHRMC061215H0453

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 1.00
Convert Currency

Add to Basket

Shipping: US$ 2.95
Within U.S.A.
Destination, Rates & Speeds

2.

Thompson,Harvey
ISBN 10: 0071352104 ISBN 13: 9780071352109
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800713521091.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 8.62
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Thompson,Harvey
Published by McGraw-Hill (1999)
ISBN 10: 0071352104 ISBN 13: 9780071352109
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. book. Bookseller Inventory # 0071352104

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 13.00
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Thompson,Harvey
Published by McGraw-Hill (1999)
ISBN 10: 0071352104 ISBN 13: 9780071352109
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0071352104

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 9.13
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Thompson,Harvey
Published by McGraw-Hill (1999)
ISBN 10: 0071352104 ISBN 13: 9780071352109
New Hardcover Quantity Available: 1
Seller
Booked Again
(Summit, NJ, U.S.A.)
Rating
[?]

Book Description McGraw-Hill, 1999. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-003-40-3227003

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 27.17
Convert Currency

Add to Basket

Shipping: US$ 10.00
Within U.S.A.
Destination, Rates & Speeds