The End of Change: How Your Company Can Sustain Growth and Innovation While Avoiding Change Fatigue

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9780071357005: The End of Change: How Your Company Can Sustain Growth and Innovation While Avoiding Change Fatigue

In The End of Change, Peter Scott-Morgan, author of the best-selling, The Unwritten Rules of the Game, and his colleagues at Arthur D. Little have discovered that Fortune 500 companies are currently spending twice their profits on change initiatives; yet they are only satisfied with half the results. In 2002, the same 500 companies plan to spend almost $1 trillion on change initiatives, and they expect the changes will disrupt almost all of their employees. Pressure for performance has led to more change initiatives, which leads to greater disruption, which exacerbates change fatigue, which makes it harder to change, which increases pressure for performance...and on and on and on.

The paradigm shifting answer in The End of Change, based on a six year study of Fortune 500 companies, is: concentrate on maximizing stability within a changing environment -- don't fixate on change. This book explains how by developing the six competencies needed to achieve dynamic stability -- the management stabilizers of strategy, tactics, operations, and the enabling stabilizers of teamwork, quality, and communication-companies can avoid being swamped by the disruption of unending turbulence.

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From the Back Cover:

THE END OF CHANGE

"Change is complex, it's tough, it's unpredictable. This book provides tools, techniques and diagnostics to bring clarity to the complexity. Building on the insights from the "unwritten rules of the game" it shows how the philosophy and tactics of change can be aligned to strategy and context. It's a fresh, insightful read, packed full of words of wisdom and immediate takeaways. A must for any manager who aspires to be a change agent." - Lynda Gratton, Professor, Organisational Behaviour, London Business School.

"Very timely and practical messages, especially for leaders who want to have result-driven and lasting remedies." -Daeje Chin, PhD, President & CEO/Digital, Media Business, Samsun Electronics Co.,Ltd.

Like seagulls in a growing storm, companies must become masterful at maximizing stability amid turbulence. Some gulls will struggle to survive. The most skillful will ride the winds, drawing on their experience and applying the techniques perfected in milder weather. These will know best how to anticipate major currents, how to spot and avoid obstacles, how to respond rapidly and vigorously to unexpected updrafts and downdrafts. The less experienced and less skillful will eventually exhaust themselves. We need to learn from the seagulls.

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Scott-Morgan, Peter; Hoving, Erik; Van Der Slot, Arnoud; Smit, Henk
Published by McGraw-Hill Companies (2000)
ISBN 10: 0071357009 ISBN 13: 9780071357005
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Scott-Morgan, Peter; Hoving, Erik; Van Der Slot, Arnoud; Smit, Henk
Published by McGraw-Hill Companies (2000)
ISBN 10: 0071357009 ISBN 13: 9780071357005
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