Softcover

ISBN 10: 0071358714 ISBN 13: 9780071358712

Publisher: McGraw-Hill, 2000

A thoroughly updated new edition of the premier guide to international trade now features a special section on the e-commerce revolution. Dr. Carl Nelsons acclaimed resource for beginners venturing into the import/export business is more timely and action-oriented than ever in this fully revised Third Edition. Showcasing an indispensable new chapter on the ins and outs of e-commerce and how to take advantage of all of cyberspaces exciting possibilities, Import/Export also features a range of new material and guidance. Nelsons practical, easy-to-follow approach covers all the basics, including choosing a product, making contacts, and cutting through government red tape.. Carl E. Nelson (Chula Vista, CA) is the author of Global Success: International Business Tactics for the 1990s and Managing Globally: . A Complete Guide to Competing Worldwide.

From the Back Cover:

"During a time when international trade is growing to unprecedented levels Import/Export: How to Get Started in International Trade is recommended as a valuable tool for the businessperson who wants to take advantage of the opportunities and learn the techniques of world market entry." - Tom Donohue, President, U.S. Chamber of Commerce.. . "Import/Export:How to Get Started in International Trade by Dr. Nelson is one of the best resources available to those involved in world trade. It is factual, easy to read and understand, and up-to-date. I strongly recommend it." - Guy Tozzoli, President, World Trade Centers Association, New York.. . "Carl Nelson's revised Import/Export: How to Get Started in International Trade provides a useful one-stop reference not only for the novice but for experienced foreign traders seeking to review their strategies." - Frank Reynolds, Export ABCs, Journal of Commerce.. . Whether you're the owner of a small manufacturing firm, a businessperson in search of a second career, or a budding entrepreneur attracted by international trade's exciting potential, this third edition of Import/Export: How to Get started in International Trade contains everything you need to reap the profits of today's booming world economy. Dealing with every aspect of exporting and importing, it cites helpful details and highlights scores of examples and success stories. Dr. Carl Nelson, a recognized global trade strategist, demystifies international trade to show you everything you need to get started and succeed. The book includes: how to write a business plan...choose a product...make overseas contacts...finance an import or export transaction...protect patents and trademarks...get through the customs maze...figure import duties...trade in Europe's single market.. . Now in an expanded and updated third edition Import/Export shows you how to tap into the e-commerce phenomenon, including a complete overview of this new global market opportunity, how to set up a successful home page, and tips on filling orders and getting paid over the Internet. New material also covers the euro and the World Trade Organization, NAFTA, tricks of using Letters of Credit, new product standards, and how to navigate the business worlds of China and Africa. Plus, you'll find Dr. Nelson's 20 acclaimed and globally tested keys to international business success.

About the Author:

Dr. Carl Nelson is a specialist in international trade with over 40 years of global experience in government and private business. He is the author of seven books about international trade and economics; a professor of international business at the School of International Management, San Diego, California; and the president of Global Business and Trade (GBT), an international business training and consulting company specializing in the Pacific Rim and Mexican markets.