They are the men and women whose strategies continue to define industries, set trends, lead companies, and make millions. And now, for the first time, the secrets behind their extraordinary successes are being revealed to the rest of us. Here, finally, are the detailed blueprints of their winning strategies-strategies you and your organization can learn from, adapt, and immediately use to your own advantage, no matter what your industry.
Each volume in The Leader's Edge Series illuminates it particular area of business expertise, from new media growth and innovations in information technology to state-of-the-art marketing and Wall Street wizardry. Highlighting the origins and theory behind each winning strategy, the series shows readers exactly how to customize and apply the strategies in their workplace.
Full of fascinating quotes, anecdotes, little-known facts, and expert analyses of such iconic figures as Bill Gates, Martha Stewart, David Ogilvy, William Hewlett, and Steve Jobs, this practical and inspiring new series promises to equip every reader with the invaluable Leader's Edge.
In today's world of colossal consolidation and mega-mergers, business success relies more than ever upon ingenious branding methods, top-notch publicity schemes, and cutting-edge marketing plans to insure that one's organization stands out above all others. And the icons profiled in this invaluable book of business lessons are the undisputed masters of "stand-out" marketing. Author Marcia Turner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate thesuccess of such legends as David Ogilvy, Jack Trout, and Martha Stewart. And the icons profiled in this invaluable book of business lessons are the undisputed masters of stand-out marketing. Author Larry Kanner showcases the classic marketing master-plans of our time and lays out a refreshingly practical methodology that can be used by executives and entrepreneurs in any industry who are looking to duplicate the success of such legends as David Ogilvy, Jack Trout, and Martha
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A well-conceived marketing strategy can catapult a company's sales into the stratospheretaking the innovative marketer along for the ride. However, a poorly planned, badly executed campaign can send that very same company spiraling into bankruptcy. Today, global businesses keep a close eye on the leaders of the marketing world for guidance and inspiration.
What if you had a direct link to the minds of the marketing masters? What if the leading thinkers in the field could share how they faced and dealt with challenging business situationsletting you learn from their mistakes before you have to make critical decisions about your own company? Imagine how you could turn slow-moving products into bestsellers . . . increase your profits exponentially . . . and perhaps find your own place in business history.
How to Think Like the World's Greatest Marketing Minds brings together the men and women who have defined the art of marketing, revealing how they overcame obstacles, grasped business opportunities, and eventually built multi-million dollar empires. Written by Fortune 500 marketing consultant Marcia Turner, this book offers a unique, behind-the-branding look into the birth of the groundbreaking strategies of the expertsfrom Martha Stewart to Seth Godin, from David Ogilvy to Jay Conrad Levinson,
You'll see how their business savvy, drive, and intuition propelled them to achieve their desires; how their initial, clearly defined goals led to breakthrough initiatives; and how they successfully applied various marketing concepts by taking proven approaches of one industry and utilizing them in their own. Best of all, you'll discover how to apply their cutting-edge strategies to your particular situation, no matter the industry.
With all this knowledge and power in one resource, you have the freedom to mix and match the strategies that work for you, compiling your own personal approach to revolutionizing your business:Build an irresistible branding strategyjust as Phil Knight did with the infamous Nike "attitude". Boost sales of your product by recognizing and understanding the consumer's unique bond with the brandvital advice from Sergio Zyman, former marketing chief at Coca-Cola. Maximize merchandising and pursue positive publicity. That's how Martha Stewart found credibility and prestige and built brand recognition. Think and act small and you'll likely achieve extraordinary growth. Herb Kelleher tells how Southwest Airlines used this strategy to pull ahead in one of the most competitive markets around.
Featuring anecdotes, quotes, and interactive features designed to help you adapt these winning ideas to any kind of business, How to Think Like the World's Greatest Marketing Minds is your key to communicating more effectively with customers and reaping the benefits that will follow.
Tap into the fascinating minds of the marketing gurus of our time!
Phil Knight. Madonna. Geoffrey More. Martha Stewart. Their legendary strategies, moves, and decisions will forever be a part of business history. Now they and other marketing leaders give you the inside track to the steps they took to achieve their amazing levels of success, showing you how to model their accomplishments in your own businessregardless of the industry.
How to Think Like the World's Greatest Marketing Minds presents the revolutionary strategies of some of the most prominent businesspeople and companies today, giving you unprecedented access to the brilliant ideas that brought these innovators fortune beyond their wildest dreams.
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Book Description McGraw-Hill Companies, 2000. Hardcover. Book Condition: New. Bookseller Inventory # P110071360700