The Last Mile: Broadband and the Next Internet Revolution - Hardcover

Wolf, Jason; Zee, Natalie

Hardcover

ISBN 10: 0071363491 ISBN 13: 9780071363495

Publisher: McGraw-Hill, 2000

Synopsis

Introduces the technology, shortcomings, and potential of broadband, explains its implementation in businesses, and suggests ways for companies to use broadband to increase productivity.

About this title

From the Author:

"Wake up and smell the bandwidth" Natalie and I work in a very fast-paced environment. Not only do we have to follow technology trends, but lack of early adoption could cost us a client or our jobs. Months ago we knew that Broadband was coming and we had to figure out everything about it quickly. The result of months of research, investigation and visiting companies and interviewing companies created The Last Mile. This book is for anyone working in any industry who needs to see how the Internet is going to radically change in the coming months and years ahead. Who are your real new customers, how do you reach them and what are they going to expect from you? There is a very easy to read technical section that covers all the buzz words and technologies that will help you understand how Broadband works. This knowledge will be your best defense in creating original and compelling Broadband content that your new customers will demand. Check out the book, we know you'll like it. - Jason & Natalie

From the Back Cover:

Offering Internet connectivity up to 100 times faster than conventional modems, broadband is a breakthrough technology that promises to revolutionize the way we work, play, and communicate. With broadband, the Internet is no longer a linear, text-based medium, but a fully-interactive, "always-on" super medium comprising telecommunications, television, radio, even household appliances.

Just how big is broadband from a strategic business perspective?

Currently, more than 10,000 people a day are signing up for some type of broadband service, and that figure is sure to rise dramatically in the months ahead. Already, broadband has begun to spawn revolutionary new forms of entertainment and advertising. Soon, it will radically alter the ways in which businesses of all sizes interact with customers and each other.

According to the insiders at forward-thinking companies such as Kodak, TBWA/Chiat/Day, Columbia Tristar and other industry leaders profiled in this book, "the sky's the limit!"

How can you guarantee that your company will be a major player in a broadband world?

You can start by reading The Last Mile by leading Internet innovators and industry insiders Jason Wolf and Natalie Zee.

The Last Mile arms business strategists and their technical staffs with their first detailed look at this rapidly emerging technology and the impact it will have on business over the next few months and for decades to come. It cuts through the hype to provide a realistic picture of broadband's vast potential, as well as its limitations. And, from definition to implementation, it clearly shows you how broadband can help your company achieve bold new levels of productivity and profits.

The Last Mile fills you in on just as much as you need to know about how broadband works and the competing technologies involved. It tells you who the major players are in this nascent industry and who is likely to come out on top. It reveals which industries are most likely to be effected first by the broadband revolution and how. And, with the help of fascinating case studies, it gives you the inside scoop on companies at the leading-edge of the revolution who have already begun to exploit broadband's awesome potential.

Most importantly, The Last Mile provides practical, concrete advice on what you should be doing now to guarantee that your company won't be left behind in the evolutionary leap into a broadband world.

The broadband revolution has arrived. Find out how to make it work for your company in The Last Mile.

"Pervasive and broadband Internet will be key business drivers over the next few years. THE LAST MILE gives non-technical executives a roadmap for where the Web and their business are headed."

­­Alex Sutton, Program Manager, Microsoft Corporation

"Broadband will no doubt change the business world as we know it today. THE LAST MILE is a high-caliber book on this booming topic that covers eerything we need to move forward."

­­George A. Arriola, Product Manager, Internet Products Group, Adobe Systems Incorporated.

"An in-depth view of the history and promise of the emerging broadband environment that allows readers to blance facts, strategy, and tactics to leverage their companies' assets into the future of business."

­­Jeff Dickey, Chief Strategy Officer, Advertising.com

"THE LAST MILE is a broadband without the hype. Wolf and Zee bring technology and business together in a down-to-earth style that everyone can understand."

­­Jay Tannenbaum, Chief Creative Oficer, Shockwave.com

About this edition

• Publisher: McGraw-Hill
• Publication date: 2000
• ISBN 10: 0071363491
• ISBN 13: 9780071363495
• Binding: Hardcover
• Edition number: 1
• Number of pages: 200