Digital Dimensioning: Finding the Ebusiness in Your Business

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9780071374385: Digital Dimensioning: Finding the Ebusiness in Your Business
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As many organizations have discovered in recent years, too much ebusiness or the wrong ebusiness can be as bad as none at all. “Digital Dimensioning” refers to the process of determining the online features or e-business characteristics of an organization. Authors Samuel and Matthew Certo clearly explain why all ebusiness efforts are not necessarily right for all companies, and, more importantly, they arm managers with a set of sophisticated Digital Dimensioning tools for successfully determining, planning, and implementing the right ebusiness activities for their companies—i.e., the ones that need to be competitive in the New Economy. A valuable resource for corporate strategists and decision makers, Digital Dimensioning features: * A six-step process for setting and achieving strategic ebusiness goals—complete with checklists, self-assessments, action steps, and other powerful tools * The Online Environment Survey—helps readers profile their companies’ online environments * The Digital Support Grid—for determining the quality of digital activities in an organization and how to improve it * A companion Web site, featuring an Interactive Study Guide, a Digital Direction Survey based upon the Digital Support Grid, a bulletin board, and author chat sessions

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From the Back Cover:

Strategies to Find and Implement the Right Ebusiness Activities for Your Organization

In the headlong rush to integrate the "e" of ebusiness into their organizations, too many executives forget the importance of "business." Digital Dimensioning presents a step-by-step process for using ebusiness initiatives to further your pursuit of a strong, successful enterprise, one that makes the most of every digital opportunity available­­without compromising your core business strengths.

"This is the book you will wish you had read prior to starting up or investing in an ecommerce venture.  It is pragmatic, readable, and very useful."
­­Philip Crosby, author of Quality Is Still Free: Making Quality Certain in Uncertain Times

"Digital Dimensioning is timeless, filled with practical advice on how any sized business can take advantage of ebusiness opportunities. Even in an economic downturn managers can use Digital Dimensioning to establish a competitive advantage."
­­Bradley Rozema, Vice President, Merrill Lynch

"Digital Dimensioning is a masterpiece on Ebusiness.  It is filled with vision, concepts, and ideas for the new Economy.  A 'must read' for anyone who is serious about the future and who wants to gain or maintain a competitive advantage in a customer-driven Environment." 
­­James Suskiewich, Chairman and Chief Executive Officer, Federal Trust Corporation

"So much of the capital lost from failed dotcoms could have been salvaged had this book been written earlier. The Certos move ecommerce thinking from La La Land to logical. A worthwhile read for tech investors ... a must read for the dotcom business builders."
­­Rick Goings, Chairman and Chief Executive Officer, Tupperware Corporation

"Since our intent is to clearly present practical steps toward achieving ebusiness success, the book's structure is more learning-oriented and less hype-oriented. While we acknowledge the omnipresent changes introduced by ebusiness opportunities, our intent is to educate managers on practical remedies and solutions. At the same time, our focus is one of simplicity and practicality­­not intimidation."
­­From the Preface

Digital Dimensioning is designed to ensure that ebusiness initiatives introduced into an organization will work with, not against, its core strengths. This lively, timely guidebook contains clear, pragmatic steps for determining which ebusiness characteristics best complement your organization, then for implementing those elements immediately in order to become or remain competitive. Its Survey for Improving Analysis of the Digital Environment (Online Version) and Survey for Improving Digital Support (Online Version), and other practical, innovative tools will help you to:

  • Comprehend the critical hardware and software issues related to ebusiness
  • Understand factors both inside and outside your organization that can impact its online presence
  • Ensure that your current ebusiness efforts are headed in the right direction­­and change course if they are not
  • Coordinate management and workforce to ensure effective ebusiness implementation
  • Set standards of acceptable ebusiness performance and determine they are met
  • Build an organization culture that ensures ebusiness efforts will succeed over the long run

The Internet and ebusiness are powerful tools for business growth. Yet, as with any tools, proper training and guidance is imperative to guarantee their most effective use. Digital Dimensioning provides that guidance, helping you to first determine your company's online environment and then to choose and implement the correct ebusiness tools to achieve greater success within that environment.

About the Author:

Matthew W. Certo is cofounder, president, and chief executive officer of WebSolvers. In 1999, he was honored with the "40 Under 40" distinction for demonstrated success and achievement in commerce, leadership, and community involvement.

Samuel C. Certo, Ph.D., is a cofounder of WebSolvers, Inc., a consultancy specializing in developing ebusiness solutions for corporations. The author of several successful college textbooks, Dr. Certo is a professor of management at the Crummer Graduate School of Business at Rollins College.

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Publisher: McGraw-Hill, 2001
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