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Emotion Marketing: The Hallmark Way of Winning Customers for Life - Hardcover

 
9780071375719: Emotion Marketing: The Hallmark Way of Winning Customers for Life
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One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers world-wide, the Hallmark brand stands for much more than greeting cards: it stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In Emotion Marketing (EM), Hallmark insiders reveal, for the first time, the original EM strategies behind their company's enduring success.

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  • PublisherMcGraw-Hill
  • Publication date2001
  • ISBN 10 0071375716
  • ISBN 13 9780071375719
  • BindingHardcover
  • Edition number1
  • Number of pages247
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9780071364140: Emotion Marketing: The Hallmark Way of Winning Customers for Life

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Scott Robinette, Claire Brand
Published by McGraw-Hill (2001)
ISBN 10: 0071375716 ISBN 13: 9780071375719
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