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An accessible guide to portfolio-enhancing asset management in bull or bear markets
Asset allocation is a crucial and continually popular topic among investors of all types. The Art of Asset Allocation is a practical, hands-on guide that shows finance professionals and individual investors how to achieve an asset balance designed to thrive in a wide range of financial market environments. David Darst, author of the highly acclaimed The Complete Bond Book, provides a comprehensive framework for using asset allocation principles in bull, bear, or non-trending markets. This complete asset allocation guide contains:
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The All-in One Guidebook for Understanding--and Profiting From--Today's Most Up-to-Date, Market-Proven Asset Allocation Strategies
All investing constitutes a trade-off between the returns you seek and the risks you are willing to take. Asset allocation involves the spreading of those risks in order to minimize their potential impact. Too often, however, even minor misuse of asset allocation principles can adversely affect portfolio performance--and lead advisors and investors to disregard the very tools they need to get their portfolios back on track.
The Art of Asset Allocation is today's most comprehensive and hands-on guidebook for using asset allocation principles to dramatically improve the performance of virtually any portfolio. Written by one of today's top asset allocation practitioners and experts, it provides you with:
Asset allocation can be used by anyone, regardless of background, to aim for successful returns and protect those returns in today's changing marketplace. Let The Art of Asset Allocation provide you with everything you need to make allocation a key part of your overall investment strategy, and reduce or eliminate costly shortfalls in both your short- and long-term portfolio performance.
"Unique in its coverage and innovativeness, The Art of Asset Allocation furnishes a comprehensive array of tools, charts, illustrations, matrices, worksheets, and practical guidance designed to illuminate: (i) the basic principles of asset allocation; (ii) the mechanics of asset allocation, (iii) the behavioral underpinnings of asset allocation; (iv) the essential characteristics of each of the 16 major asset classes; (v) a series of approaches to financial markets analysis; and (vi) matrices and worksheets designed to successfully carry out asset allocation on an ongoing basis..."--From the Foreword
Asset allocation has long been a popular tool among financial professionals for improving risk-adjusted return in all market environments. But new tools, asset classes, and approaches have profoundly transformed the allocation process, with critical implications for everyone from investors with relatively modest portfolios to high-asset individuals and professional advisors responsible for tens or hundreds of millions of dollars.
The Art of Asset Allocation details how you can use modern asset allocation concepts and tools to augment returns and control risks in every market climate--bull, bear, or non-trending. This all-encompassing book will provide you with the knowledge you need to most effectively employ modern asset allocation techniques, whether you are a newcomer to asset allocation and read the book from cover to cover or an experienced asset allocator seeking primarily to update your body of knowledge on the topic. In-depth treatment is given to all aspects of effective asset allocation, including:
Successful long-term investment performance is rarely a matter of luck or timing. Rather, it is a function of thoughtfully and prudently choosing a portfolio of investments to minimize risk while maximizing return, and strategically and tactically rebalancing assets to reflect changing markets, the creation of new asset classes, and the global investment outlook. In a logical and straightforward way, The Art of Asset Allocation can show you how to use asset allocation to improve your portfolio performance, regardless of your investment time frame or portfolio size, in every market environment.About the Author:
David Darst is a CFA Charterholder, a member of the New York Society of Security Analysts, a Managing Director and Chief Investment Officer for Morgan Stanley Private Wealth Management, with responsibility for asset allocation and investment strategy, and was the founding President of the Morgan Stanley Investment Group. A highly sought speaker, Darst also wrote The Complete Bond Book and The Handbook of the Bond and Money Markets. A graduate of Yale University and Harvard Business School, where he has served as a visiting faculty member, Darst has authored numerous articles which have appeared in financial publications including Barron's, Euromoney, and The Money Manager.
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